Automotive Retailing Today




		Automotive Retailing Today research provides a valuable benchmark for the automotive industry. Since 1998 ART has commissioned public opinion surveys to understand what consumers think about the experience of purchasing or leasing new vehicles from delearships. 2007 Job Opening Survey Among New Auto Dealers in the U.S. Research by Harris Interactive Inc. 2006 Attitudes and Perceptions Among Major Groups (including minority oversample) Research by Harris Interactive Inc. Harris Interactive Overview Presentation of Findings New Car Buyers Shoppers & Non-Shoppers Minority Buyers Media Job Opening Survey Among New Auto Dealers in the U.S. Research by Harris Interactive Inc. 2004 Survey of Attitudes and Perceptions of the Automobile Purchase Experience Among Three Major Groups (including minority oversample) Research by Harris Interactive Inc. 2004 Consumers - Part One: New Car Buyers * 2004 Consumers - Part Two: Shoppers & Non-Shoppers * 2004 Minority Car Buyers Oversample Automotive Media Harris Interactive Presentation of Survey, Jan. 30, 2005 * About this research These data probe the attitudes of those who DID NOT SHOP for a vehicle or who SHOPPED BUT DID NOT BUY a vehicle in the past 18 months. ART wanted to understand the difference between those who were exposed to today's vehicle purchase experience, those who shopped but did not buy, and those who shopped and, in fact, did buy a vehicle (Part 1). What these data indicate is that those who did not shop were much more negative about the purchase experience than those who have recently experienced the car buying process. One conclusion that may be drawn is that attitudes of this population are being shaped by outdated experiences or by outdated perceptions-because they have not even been in a new car dealership recently. PLEASE NOTE: These data represent a segment of the population which has NOT purchased a vehicle. It is incorrect to draw any conclusions about the overall car buying experience based on these data. Please reference Part 1 for attitudes among those who have been exposed to today's car buying experience. As Part 1 demonstrates, those who have been exposed to this experience and who have purchased a vehicle are overwhelming positive about this experience. 2002 Survey of Attitudes and Perceptions of the Automobile Purchase Experience Among Three Major Groups (including minority oversample) Research by WirthlinWorldwide 2002 Automobile Purchase Experience - Consumer Survey Results 2002 Automobile Purchase Experience - Consumer Survey Results (MINORITY RESPONDENTS) 2002 Automobile Purchase Experience - Dealer Survey Results 2002 Automobile Purchase Experience - Media Survey Results 2001 Survey of Parents, Educators and Teen's View of Auto Technician and Retailing Jobs Research By WirthlinWorldwide Teen’s View of Auto Dealer Careers - NADA Presentation 2001 Parent Study - Interview Schedule 2001 Educator Study - Interview Schedule 2001 Teen Study - Interview Schedule 2000 Survey of Attitudes and Perceptions of the Automobile Purchase Experience Among Three Major Groups Research by The Gallup Organization 2000 Attitudes Survey - Full Report 2000 Attitudes Survey - Executive Summary Survey of Attitudes and Perceptions of the Automobile Purchase Experience Among Minorities Research by WirthlinWorldwide 2000 Minority Attitudes Survey ART Minority vs. Non-Minority Comparison 1998 Survey of Attitudes and Perceptions of Automobile Purchase Experience Among Three Major Groups Research by The Gallup Organization 1998 Attitudes Survey - Full Report 1998 Attitudes Survey - Executive Summary